Looking for a deodorant that actually works without compromising your health? Hume Supernatural in Encinitas is rewriting the rules of clean personal care with science that delivers real results. This homegrown brand proves that effective doesn’t have to mean toxic, and natural doesn’t have to mean settling for less.
When Science Meets the Surf
Hume Supernatural launched in 2020 with a bold mission: create personal care products that are both clean and high-performing. The founders include Jeremy Horowitz, a former San Diego Padres counsel attorney, Melissa Christenson, a talented cosmetic chemist, and Adam Francis and Blair Marlin, the former CEO and co-owner of Sun Bum. This dream team combined legal smarts, chemistry expertise, and surf culture savvy to build something special.
Located at 1214 N. Coast Hwy 101 in Encinitas, this company started with one question: Why does “natural” mean you have to compromise on results? The answer became a line of deodorants and body care products that challenge everything you thought you knew about clean beauty.
What Makes Them Different
Hume Supernatural doesn’t do white-label formulas. Every product is custom-built from scratch using proprietary biotech ingredients originally designed for pharmaceutical use. The brand partners with Sirenas Marine Discovery, a San Diego biotech firm that researches ocean ecosystems to discover nature-based ingredients with real power.
Their deodorants work through a three-step approach:
-
Super absorbers like mineral-rich diatomaceous earth keep you dry
-
Probiotic-derived deodorizers prevent odor before it starts while balancing your skin’s microbiome
-
Desert botanicals like Prickly Pear nourish and hydrate skin
The microbiome is your skin’s army of good bacteria that protects against harmful invaders. Most conventional deodorants destroy this protective barrier with harsh chemicals. Hume supports it instead, creating long-lasting freshness that works with your body rather than against it.
Scents That Speak to Everyone
Hume offers six signature scents that go way beyond basic fresh:
-
Vanilla Daze (vanilla, crème, latte)
-
Desert Bloom (neroli, citrus, agave)
-
After Rain (cool water, citrus)
-
Coconut Coast (coconut, sea salt)
-
Wild Coral (watermelon, floral, santal)
-
Out West (leather, sandalwood)
Each formula is clinically tested on sensitive skin and is safe for all skin types. Whether you prefer light and citrusy or warm and earthy, there’s a scent that fits your vibe.
Growing Fast, Staying Local
The numbers tell an impressive story. Hume Supernatural is now the fastest-growing natural deodorant in the natural retail channel, according to SPINS data. The company has expanded to over 7,000 distribution points, including 706 CVS stores across the East Coast, the South, and the Midwest, as well as Whole Foods Markets. Their projected revenue for 2025 is between $8 million and $10 million.
But success hasn’t changed their roots. The Encinitas headquarters remains the heart of operations, where the team continues to develop new formulas and expand its vision for supernatural personal care.
For residents looking to explore more local businesses making waves, discover what else the community has to offer.
Why the Community Loves Them
Customers rave about products that deliver on their promises. Real people, real results, no compromise. The brand has earned over 3,600 reviews with a solid 4.3-star rating, and their social media community of 57,000 followers keeps growing as word spreads about deodorants that genuinely work.
Hume represents what happens when Encinitas innovation meets California wellness culture. They’re creating jobs, supporting local biotech partnerships, and proving that small businesses can compete on a national stage while staying true to their values.
Make the Switch Today
Ready to experience a deodorant that’s both clean and effective? Visit Hume Supernatural and discover why thousands have made the switch to microbiome-friendly personal care. Your skin (and your community) will thank you.
Sources: humesupernatural.com, Hume Supernatural Facebook Page, Hume Supernatural Instagram Page
Header Image Source: Hume Supernatural Facebook Page
