If you’ve ever strolled along South Coast Highway 101 in Encinitas, California, you may have noticed a store that feels like it was plucked straight out of a storybook. That’s Magical Child, a local treasure since 1995, where parents, grandparents, and gift-givers alike can find everything they need to make childhood just a little more magical.
Located at 937 S Coast Hwy 101, this woman-owned boutique is the go-to spot for unique toys, stylish kids’ clothing, and thoughtful gifts for newborns to 10-year-olds. Open daily from 10:00 AM to 5:30 PM, it’s the perfect place to shop for the little ones in your life.
A Store With a Story
Magical Child isn’t just another children’s store—it’s a labor of love. The current owner, Meri Brice, first discovered the shop as a new mom shopping for cloth diapers and baby slings. She loved it so much that she started working there part-time. Fast forward to a playdate where the original owner announced she was selling the business, and Meri jumped at the chance to take over.
Armed with passion and a handshake agreement scribbled on a legal pad, Meri became the proud owner of Magical Child. Since then, she’s been on a mission to make every shopping experience as delightful as the products themselves.
What You’ll Find
Magical Child is like stepping into a wonderland of carefully curated items that balance whimsy with practicality. Here’s what makes their shelves so irresistible:
- Toys Galore: From bathtime fun to dress-up adventures, dinosaurs to unicorns, and music-making to creative crafts, their toy selection is designed to engage young minds.
- Adorable Maileg Toys: These charming Danish-designed toys are perfect for imaginative play.
- Books That Spark Joy: Whether it’s bedtime stories or educational reads, their book collection is as engaging as it is diverse.
- Clothing for Every Occasion: Stylish yet comfortable apparel for newborns through age 10 ensures your kids look great while staying comfy.
- Swim & Sun Gear: Perfect for sunny days at Moonlight Beach or backyard pool parties.
- Room Décor: Add a touch of magic to your child’s space with whimsical decorations.
Why Shop Here?
Sure, you could head to a big-box store or scroll endlessly online, but Magical Child offers something those places can’t—an experience. From the moment you step inside, you’re greeted by friendly staff who are genuinely excited to help you find the perfect item. Need a last-minute gift? They’ve got you covered with complimentary gift wrapping (no tape disasters here). Plus, their loyalty program rewards frequent shoppers—a win-win for parents who can’t resist their adorable offerings.
It’s All About Quality
At Magical Child, every item is handpicked with care. They pride themselves on offering high-quality products that stand the test of time—because kids’ stuff should be built for more than five minutes of fun. Whether it’s a durable toy or an outfit that survives multiple washes (and spills), you can trust that what you’re buying is worth every penny.
Shop In-Store or Online
Can’t make it to Encinitas? No problem. Magical Child has an online store where you can browse their collection from the comfort of your couch. But if you’re local—or just passing through—do yourself a favor and visit in person. There’s something about seeing these delightful items up close that makes shopping here feel extra special.
Plan Your Visit
Here’s everything you need to know before heading over:
- Address: 937 S Coast Hwy 101, Encinitas, CA 92024
- Hours: Open daily from 10:00 AM to 5:30 PM
- Phone: (760) 633-1326
Whether you’re hunting for the perfect birthday gift or just want to treat your little one (or yourself) to something special, Magical Child is ready to welcome you with open arms—and maybe even some fairy dust.
Sources: magicalchild.com, Magical Child Instagram Page
Header Image Source: magicalchild.com
